Privacy Policy

PricePulse

Last updated:

Overview

PricePulse is a Shopify app that provides AI-powered pricing optimization and analysis. We are committed to protecting your privacy and being transparent about how we handle data.

Data We Collect

Store Information

  • Shop name, domain, and currency settings
  • Store owner contact information (from app installation)
  • Subscription and billing information

Product Data

  • Product names, descriptions, and SKUs
  • Current and historical pricing information
  • Inventory levels and product variants
  • Product categories and tags

Order Transaction Data

  • Order amounts, dates, and quantities
  • Product line items (which products, how many, at what price)
  • Order status and fulfillment information
  • We do NOT collect customer names, addresses, emails, or phone numbers

How We Use Your Data

Primary Purposes

  • Price Analysis: Calculate price elasticity and demand patterns
  • Revenue Optimization: Generate pricing recommendations and simulations
  • A/B Testing: Create statistical testing plans for price changes

Data Processing

  • All analysis is performed using aggregated, anonymized transaction data
  • Individual customer identities are never processed or stored
  • ML algorithms analyze patterns in sales data, not personal information

Data Security & Protection

Security Measures

  • All data transmitted via encrypted HTTPS/TLS
  • Data stored in secure, encrypted cloud databases
  • Access controls and authentication required for all data access
  • Regular security audits and monitoring

Staff Access

  • Limited staff access to data on need-to-know basis
  • Strong password requirements for all team accounts
  • Access logging and monitoring for all data interactions

Data Sharing & Third Parties

No Data Sales

  • We never sell, rent, or lease your data to third parties
  • We do not share data for marketing or advertising purposes

Service Providers

  • Secure cloud hosting providers (with data processing agreements)
  • AI/ML analysis services (aggregated data only, no personal information)
  • All third parties bound by strict confidentiality and security requirements

Data Retention & Deletion

Retention Periods

  • Active store data: Retained while app is installed and active
  • Analysis records: Limited to 50 most recent analyses per store (older analyses automatically deleted)
  • Historical business data: Retained indefinitely until app uninstallation and compliance procedures

Automatic Deletion

  • App uninstallation: Session data deleted immediately; business data deleted within 48 hours via Shopify compliance procedures
  • Analysis cleanup: Only the 50 most recent price analyses are kept per store

Your Deletion Rights

  • Request immediate data deletion via support contact
  • GDPR and similar privacy law compliance supported
  • Data portability available upon request

Your Rights & Choices

Access & Control

  • View what data we have about your store
  • Request corrections to inaccurate data
  • Download your data in portable format
  • Delete your data at any time

Consent & Opt-Out

  • You can revoke consent by uninstalling the app
  • Marketing communication opt-outs (if applicable)

Legal Compliance

  • GDPR (European Union)
  • CCPA (California)
  • PIPEDA (Canada)

Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or app notification.

Contact Us

Data Protection Inquiries

Email: contact@matriks.io

Subject Line: Privacy Policy / Data Protection Request - PricePulse

Response Time

We respond to privacy requests within 30 days (or as required by applicable law).

Shopify Privacy

This policy supplements Shopify's own privacy practices. For information about how Shopify handles data, see Shopify's Privacy Policy.